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  1. 1
    af Ryans, Adrian B., 1945-
    Udgivet 2008
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    Beating low cost competition how premium brands can responds to cut-price rivals
  2. 2
    af Duncan, Tom
    Udgivet 2005
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    Principles of advertising & IMC
  3. 3
    Udgivet 2005
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    Kellogg on branding the marketing faculty of the Kellogg School of Management
  4. 4
    af Atkin, Douglas
    Udgivet 2004
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    The culting of brands when the customers become true believers
  5. 5
    af Wheeler, Alina
    Udgivet 2003
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    Designing brand identity a complete guide to creating, building, and maintaining strong brands
  6. 6
    af Batey, Ian
    Udgivet 2002
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    Asian Branding a great way to fly
  7. 7
    af Tellis, Gerard J. 1950-
    Udgivet 2002
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    Will & vision how latecomers grow to dominate markets
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