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CLASSIFICATION:
H - Social Science
UNIT LIBRARY:
College of Mass Communication
OG
Cesar E.A. Virata School of Business
SUBJECT:
History
OG
Advertising
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CLASSIFICATION:
H - Social Science
UNIT LIBRARY:
College of Mass Communication
OG
Cesar E.A. Virata School of Business
SUBJECT:
History
OG
Advertising
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Was there a pepsi generation before pepsi discovered itn youth-based segmentation in marketing
af
Hollander, Stanley C.
Udgivet 1992
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CAMPUS
Diliman
1
DATABASE
Union Catalog (Buklod)
1
UNIT LIBRARY
Cesar E.A. Virata School of Business
College of Mass Communication
YEAR OF PUBLICATION
Fra:
Til:
CLASSIFICATION
H - Social Science
SUBJECT
Advertising
History
Market segmentation
1
Marketing
1
Youth as consumers
1
AUTHOR
Germain, Richard
1
Hollander, Stanley C.
1
RESOURCE TYPE
Bog
1
LANGUAGE
English
1
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