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UNIT LIBRARY:
College of Fine Arts
SUBJECT:
Advertising
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UNIT LIBRARY:
College of Fine Arts
SUBJECT:
Advertising
Search Results - McGraw-Hill
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Advertising and promotion an integrated marketing communications perspective
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Belch, George E. 1951-
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Belch, Michael A.
Published 2015
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M advertising
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Arens, William
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Schaefer, David H.
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Weigold, Michael F.
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Contemporary advertising and integrated marketing communications
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Arens, William F.
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Weigold, Michael F. 1958-
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Arens, Christian
Published 2013
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Advertising and promotion an integrated marketing communications perspective
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Belch, George E. (George Eugene)
Published 2001
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Advertising
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White, Roderick
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Advertising excellence
Published 1995
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Systematic approach to advertising creativity
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Baker, Stephen 1921-
Published 1979
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8
Motivation in advertising motives that make people buy
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Martineau, Pierre 1905-1964
Published 1957
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CAMPUS
Diliman
8
DATABASE
Union Catalog (Buklod)
8
UNIT LIBRARY
College of Fine Arts
Cesar E.A. Virata School of Business
4
College of Mass Communication
3
Asian Institute of Tourism
2
UP Diliman Extension Program in Pampanga
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
8
SUBJECT
Advertising
Communication in marketing
2
Sales promotion
2
Advertising in art
1
Creative ability in business
1
Psychological aspects
1
AUTHOR
Belch, Michael A.
2
Arens, Christian
1
Arens, William
1
Arens, William F.
1
Baker, Stephen 1921-
1
Belch, George E. (George Eugene)
1
Belch, George E. 1951-
1
Bovee, Courtland L.
1
Martineau, Pierre 1905-1964
1
Schaefer, David H.
1
Weigold, Michael F.
1
Weigold, Michael F. 1958-
1
White, Roderick
1
see all ...
RESOURCE TYPE
Book
8
LANGUAGE
English
8
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