"Exploring the trust factors predicting consumer retention a study of e-commerce platforms among generation Z and millennials in Baguio City" Bằng Gonzales, Dempster Odysseus C., Perez, Josamei Niña C.

Millennials' expectations of the visual attributes of furniture sold on major e-commerce platforms Bằng Bedia, Nikki Joyce B.

Clothing quality evaluation and decision making in online shopping between selected fashion-conscious and less fashion-conscious consumers Bằng Gonzales, Adrienne Marie P.

Available for University of the Philippines Diliman via Digital Archives. Click here to access

The impact of risk perception on the online buying behavior of university students a study on gender differences Bằng Garcia, Kate Andrea Mateo, Umengan, Nadine Alyssa Beldua

The online buying behavior of millennials in Baguio City during the COVID-19 Pandemic Bằng Castro, Kristine Kyla E., Laigo, Aurea Conchita A.

Scarcity messages with price discounts in online shopping on the purchase intention of selected Filipino young professionals Bằng Laviña, Bianca Camille F.

Purchase in cyberspace a study on the online shopping behavior of selected women in Baguio City Bằng Asuncion, Gladys T., Badua, Tricia Mae C.

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Criteria for online purchasing among selected UP college students Bằng Macasaet, Mariella B.

Risk and coping strategies on online shopping of selected UP Diliman students Bằng Calvero, Merril-Krya C.

Customer satisfaction with online shopping case of UP Baguio community Bằng Banzon, Joshua Neil V., Paraiso, Alta Monica V.

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