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Multi-platform advertising strategies in the global marketplace

Marketing for tourism, hospitality & events a global & digital approach von Hudson, Simon, Hudson, Louise

Market segmentation success making it happen! von Dibb, Sally 1963-

Marketing strategy and competetive positioning von Hooley, Graham J.

Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising von Jaffe, Joseph 1970-

How cool brands stay hot branding to Generation Y von Bergh, Joeri van den 1971-, Behrer, Mattias

Global marketing and advertising understanding cultural paradoxes von Mooij, Marieke K. de 1943-

How cool brands stay hot branding to generation Y and Z von Bergh, Joeri van den 1971-, Behrer, Mattias

Experiential marketing secrets, strategies, and success stories from the world's greatest brands von Smith, Kerry 1963-, Hanover, Dan 1973-

Content marketing strategies for dummies von Diamond, Stephanie

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