Qualitative consumer & marketing research

by Belk, Russell W., Fischer, Eileen 1959-, Kozinets, Robert V. 1964-
Published 2013

Using qualitative research in advertising strategies, techniques, and applications

Published 2012

The art & science of enterpreting market research evidence

by Smith, D.V.L
Published 2004

The art & science of interpreting market research evidence

by Smith, D. V. L.
Published 2004

Qualitative research methods in public relations and marketing communications

by Daymon, Christine 1952-
Published 2002

Using qualitative research in advertising strategies, techniques, and applications

Published 2002

Using qualitative research in advertising strategies, techniques, and applications

by Morrison, Margaret A., Haley, Eric, Sheehan, Kim Bartel, Taylor, Ronald E.
Published 2002

Qualitative marketing research

Published 2001

Qualitative market research a comprehensive guide

by Mariampolski, Hy
Published 2001