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  1. 1

    Branded content the fateful merging of media and marketing af Hardy, Jonathan 1963-

    Udgivet 2022
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    Branded content the fateful merging of media and marketing
  2. 2

    More than the game a study on the audience perception of product placements in sports television shows af Ceracas, Paula Mae Ycoy

    Udgivet 2013
    Thesis

    More than the game a study on the audience perception of product placements in sports television shows
  3. 3

    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

    Udgivet 2004
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    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics
  4. 4

    Branded entertainment product placement & brand strategy in the entertainment business af Lehu, Jean-Marc

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    Branded entertainment product placement & brand strategy in the entertainment business

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