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  1. 51
    by Barkley, Bruce 1939-
    Published 2008
    Book

    Project management in new product development
  2. 52
    by Trott, Paul
    Published 2008
    Book

    Innovation management and new product development
  3. 53
    by Ryans, Adrian B., 1945-
    Published 2008
    Book

    Beating low cost competition how premium brands can responds to cut-price rivals
  4. 54
    by Curtis, Tony
    Published 2008
    Book

    Marketing for engineers, scientists, and technologists
  5. 55
    by Thomke, Stefan H.
    Published 2007
    Book

    Managing product and service development text and cases
  6. 56
    by Annacchino, Marc A.
    Published 2007
    Available for University of the Philippines System via ScienceDirect. Click here to access
    Also available remotely for University of the Philippines System via ScienceDirect. Click here to access thru EZproxy
    Electronic Resource

    The Pursuit of new product development the business development process
  7. 57
    by Ind, Nicholas
    Published 2007
    Book

    Branding governance a participatory approach to the brand building process
  8. 58
    by Baker, Michael John
    Published 2007
    Book

    Product strategy and management
  9. 59
    by Gorchels, Linda
    Published 2006
    Book

    The product manager's handbook
  10. 60
    by Avlonitis, George J.
    Published 2006
    Book

    Product and services management
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