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  1. 21
    Published 2014
    Click here to access
    Electronic Resource

    Open innovation new product development essentials from the PDMA
  2. 22
    Book

    How cool brands stay hot branding to Generation Y
  3. 23
    Published 2013
    Available for University of the Philippines Diliman via Wiley Online Library. Click here to access
    Also available remotely for University of the Philippines Diliman via Wiley Online Library. Click here to access thru EZproxy
    Electronic Resource

    The PDMA handbook of new product development
  4. 24
    by Parilla, Eric S.
    Published 2013
    Analytics

    Economic promotion through one town one product
  5. 25
    by Wolfe, Jennifer C.
    Published 2013
    Book

    Domain names rewired strategies for brand protection in the next generation of the Internet
  6. 26
    by Cagan, Jonathan 1961-
    Published 2013
    Book

    Creating breakthrough products revealing the secrets that drive global innovation
  7. 27
    by Haines, Steven
    Published 2013
    Available for University of the Philippines Diliman via McGraw-Hill Access Engineering. Click here to access
    Also available remotely for University of the Philippines Diliman via McGraw-Hill Access Engineering. Click here to access thru EZproxy
    Electronic Resource

    The product manager's survival guide everything you need to know to succeed as a product manager
  8. 28
    by Trott, Paul
    Published 2012
    Book

    Innovation management and new product development
  9. 29
    by Gorchels, Linda
    Published 2012
    Book

    The product manager's handbook
  10. 30
    Book

    Strategic brand management a European perspective
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