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Marketing decisions for new and mature products : planning, development and control / Robert D. Hisrich and Michael P. Peters
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Hisrich, Robert D.
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Beyond the brand why engaging the right customers is essential to winning in business
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Winsor, John 1959-
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Branded entertainment product placement & brand strategy in the entertainment business
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Lehu, Jean-Marc
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Eating the big fish how challenger brands can compete against brand leaders
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Production managment
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Martin, Matt
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Think like a product manager
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CAMPUS
Diliman
156
Baguio
7
Pampanga
5
Tacloban
5
Manila
2
Olongapo
1
DATABASE
Union Catalog (Buklod)
174
Index to Philippine Newspapers (IPN)
1
Index to Philippine Periodicals (IPP)
1
UNIT LIBRARY
Cesar E.A. Virata School of Business
66
Technology Management Center
32
College of Engineering Library I
26
College of Engineering Library II
14
UP Diliman Extension Program in Pampanga
7
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6
School of Economics
6
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5
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5
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5
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4
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4
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3
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2
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1
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1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
142
L - Education
6
T - Technology
5
F - General American History
1
Q - Science
1
SUBJECT
Product management
New products
66
Management
42
Marketing
37
Electronic books
17
Brand name products
12
Product life cycle
12
Industrial management
11
Branding (Marketing)
10
Technological innovations
8
Consumer behavior
5
Environmental aspects
5
Green marketing
5
I. Title
5
Brand choice
4
Design, Industrial
4
Internet marketing
4
Production management
4
Quality of products
4
Business forecasting
3
Computer simulation
3
Customer services
3
Data processing
3
Generation Y.
3
Industries
3
Information resources management
3
Product design
3
Product differentiation
3
Production planning
3
Retail trade
3
see all ...
AUTHOR
SpringerLink (Online service)
9
Haines, Steven
5
Stark, John 1948-
5
Trott, Paul
5
Behrer, Mattias
3
Bergh, Joeri van den 1971-
3
Chapman, Randall G.
3
Clark, Kim B.
3
Dover, Mike
3
Gorchels, Linda
3
Hisrich, Robert D.
3
Jones, Tim 1966-
3
Lehmann, Donald R.
3
Moffitt, Sean
3
Wheelwright, Steven C. 1943-
3
American Marketing Association
2
Barkley, Bruce 1939-
2
Bruce, Margaret
2
De Chernatony, Leslie
2
Gruenwald, George
2
Gutierrez, Ben Paul B.
2
Hart, Susan
2
Hopfenbeck, Waldemar
2
Kuczmarski, Thomas D.
2
Parmerlee, David
2
Product Development & Management Association
2
ReVelle, Jack B.
2
Redding, Louis
2
Reinertsen, Donald G. 1950-
2
Rothberg, Robert R.
2
see all ...
RESOURCE TYPE
Book
149
Electronic Resource
18
Thesis
6
Article
2
Analytics
1
LANGUAGE
English
174
French
1
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