International journal of pharmaceutical and healthcare marketing.

Available for UP System via Emerald Insights

Health care innovation and venture trends by Price, Courtney H.

Marketing pharmaceutical services patron loyalty, satisfaction, and preferences

Health care sales new strategies for improving quality, client relations, and revenue by Mack, Ken E. 1947-

Social marketing strategies for changing public behavior by Kotler, Philip

How to write a marketing plan for health care organizations by Winston, William J.

Health marketing and consumer behavior a guide to basic linkages by Winston, William J.