Diliman 147 Pampanga 9 Tacloban 5 Olongapo 4 Baguio 2 Manila 2

Union Catalog (Buklod) 169

Cesar E.A. Virata School of Business 117 Asian Institute of Tourism 30 UP Diliman Extension Program in Pampanga 19 College of Home Economics 12 College of Mass Communication 5 UP Tacloban Library 5 Diliman Main Library: Social Sciences Section 4 Institute of Small Scale Industries 4 UP Diliman Extension Program in Olongapo 4 College of Social Work & Community Development 3 National College of Public Administration and Governance 3 Technology Management Center 3 College of Arts and Sciences Library 2 College of Education 2 Diliman Main Library: Filipiniana Books Section 2 Institute of Islamic Studies 2 School of Economics 2 Asian Center 1 College of Architecture 1 College of Human Kinetics 1 Diliman Main Library: Info. Services & Instruction Section 1 Graduate Resource Center 1 School of Labor and Industrial Relations 1 School of Statistics 1 UP Baguio Main Library 1 see all ...

H - Social Science 156 V - Naval Science 4 G - Geography, Anthropology, Recreation 1 J - Political Science 1 T - Technology 1

Marketing management Marketing 23 I. Title 12 Export marketing 9 Management 9 Case studies 6 Advertising 5 Marketing research 3 Mathematical models 3 Sales management 3 Decision-making 2 II. Title 2 Information storage and retrieval systems 2 Management information systems 2 New products 2 Price policy 2 Stores, Retail 2 Addresses, essays, lectures 1 Advertising, Industrial 1 Competition 1 Consumers 1 Corporations 1 Customer relations 1 Data processing 1 Decision-making in marketing 1 Distribution 1 Econometric models 1 Economics 1 Finance 1 Hotel management 1 see all ...

Kotler, Philip 23 Keller, Kevin Lane 7 Hutt, Michael D. 5 Boyd, Harper W. 4 McCarthy, Edmund Jerome 4 Aaker, David A. 3 Evangelista, Felicitas 3 Keegan, Warren J. 3 Miranda, Gregorio S. 3 Peter, J. Paul 3 Ramos, Rodolfo S. A. 3 Speh, Thomas W. 3 Bell, Martin L 2 Boyd, Harper W., joint auth 2 Britt, Steuart Henderson 2 Britt, Steuart Henderson, 1907- 2 Buell, Victor P. 2 Constantin, James A. 2 Cravens, David W. 2 Del Val, Edgar P. 2 Harvard University. Graduate School of Business Administration 2 Hughes, George David 2 Leppard, John W. 2 Lynn, Robert Athan, 1930- 2 McCarthy, E. Jerome (Edmund Jerome) 2 McDonald, Malcolm H.B 2 Miranda-Gow, Carmelita 2 Myers, John G. 2 National Industrial Conference Board 2 Terpstra, Vern 2 see all ...

Book 164 Visual Material 5

English 168