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Services marketing text and cases
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Nargundkar, Rajendra
Published 2010
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Strategic marketing
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Cravens, David W.
Published 2010
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CAMPUS
Diliman
19
Baguio
8
Tacloban
3
Pampanga
2
DATABASE
Union Catalog (Buklod)
32
UNIT LIBRARY
Cesar E.A. Virata School of Business
8
Graduate Resource Center
8
Asian Institute of Tourism
5
UP Diliman Extension Program in Pampanga
4
College of Engineering Library II
3
UP Tacloban Library
3
Technology Management Center
2
Asian Center
1
College of Home Economics
1
Diliman Main Library: Info. Services & Instruction Section
1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
29
SUBJECT
Marketing
Management
9
New business enterprises
4
New products
4
Electronic books
3
Entrepreneurship
3
Service industries
3
Creative ability in business
2
Customer services
2
Decision making
2
Success in business
2
Brand name products
1
Branding (Marketing)
1
Business enterprises
1
Business forecasting
1
Consumer behavior
1
Consumers
1
Customer clubs
1
Customer relations
1
Industrial marketing
1
Internet marketing
1
Inventions
1
Planning
1
Product differentiation
1
Product management
1
Psychological aspects
1
Psychology
1
Retail trade
1
Selling
1
Small business
1
see all ...
AUTHOR
McCarthy, E. Jerome
5
Cannon, Joseph P.
4
Perreault, William D. Jr
4
Kerin, Roger A.
3
Chong, Mark
2
Mason, Hugh
2
Peter, J. Paul
2
Baxter, Robbie Kellman
1
Bitner, Mary Jo
1
Cannon, Joseph P. (Assistant professor of marketing)
1
Cannon, Joseph P. Ph. D.
1
Cravens, David W.
1
Deitz, George D.
1
Donnelly, James H.
1
Donnelly, James H. Jr
1
Ellis-Chadwick, Fiona
1
Ennis, Sean
1
Gountas, John
1
Gremler, Dwayne D.
1
Grewal, Dhruv
1
Haines, Steven
1
Halder, Biplab
1
Hartley, Steven W.
1
Hartley, Steven William
1
Hartley,Steven William
1
Hollensen, Svend
1
Huan, Hooi Den
1
Hunt, C. Shane
1
Jobber, David 1947-
1
Johnston, Mark W.
1
see all ...
RESOURCE TYPE
Book
29
Electronic Resource
3
LANGUAGE
English
32
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