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Niche marketing 60 success stories by Nagashima, Soichiro

The discipline of market leaders choose your customers, narrow your focus, dominate your market by Treacy, Michael

The nature of marketing marketing to the swarm as well as the herd by Brymer, Chuck

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Kim, W. Chan

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Hospitality sales and advertising by Abbey, James R.

Analysis of equity investments valuation

Market segmentation conceptual and methodological foundations by Wedel, Michael

Market segmentation success making it happen! by Dibb, Sally 1963-

Segmentation strategies for hospitality managers target marketing for competitive advantage by Morritt, Ronald M.

Consumer behaviour in Asia by Schutte, Hellmut