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Niche marketing 60 success stories von Nagashima, Soichiro

The discipline of market leaders choose your customers, narrow your focus, dominate your market von Treacy, Michael

The nature of marketing marketing to the swarm as well as the herd von Brymer, Chuck

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant von Kim, W. Chan

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Hospitality sales and advertising von Abbey, James R.

Analysis of equity investments valuation

Market segmentation conceptual and methodological foundations von Wedel, Michael

Market segmentation success making it happen! von Dibb, Sally 1963-

Segmentation strategies for hospitality managers target marketing for competitive advantage von Morritt, Ronald M.

Consumer behaviour in Asia von Schutte, Hellmut