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Niche marketing 60 success stories по Nagashima, Soichiro

The discipline of market leaders choose your customers, narrow your focus, dominate your market по Treacy, Michael

The nature of marketing marketing to the swarm as well as the herd по Brymer, Chuck

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant по Kim, W. Chan

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Hospitality sales and advertising по Abbey, James R.

Analysis of equity investments valuation

Market segmentation conceptual and methodological foundations по Wedel, Michael

Market segmentation success making it happen! по Dibb, Sally 1963-

Segmentation strategies for hospitality managers target marketing for competitive advantage по Morritt, Ronald M.

Consumer behaviour in Asia по Schutte, Hellmut