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Niche marketing 60 success stories por Nagashima, Soichiro

The discipline of market leaders choose your customers, narrow your focus, dominate your market por Treacy, Michael

The nature of marketing marketing to the swarm as well as the herd por Brymer, Chuck

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant por Kim, W. Chan

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Hospitality sales and advertising por Abbey, James R.

Analysis of equity investments valuation

Market segmentation conceptual and methodological foundations por Wedel, Michael

Market segmentation success making it happen! por Dibb, Sally 1963-

Segmentation strategies for hospitality managers target marketing for competitive advantage por Morritt, Ronald M.

Consumer behaviour in Asia por Schutte, Hellmut