Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Kim, Chan W., Mauborgne, Renee A.

Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Kim, W. Chan, author

Market segmentation how to do it and how to profit from it by McDonald, Malcolm

The nature of marketing marketing to the swarm as well as the herd by Brymer, Chuck

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The complete idiot's guide to target marketing by Friedmann, Susan A.

Niche envy marketing discrimination in the digital age by Turow, Joseph

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Hospitality sales and marketing by Abbey, James R.

Market segmentation success making it happen! by Dibb, Sally 1963-

Niche marketing 60 success stories by Nagashima, Soichiro

Segmentation strategies for hospitality managers target marketing for competitive advantage by Morritt, Ronald M.