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Niche marketing 60 success stories Autor Nagashima, Soichiro

The discipline of market leaders choose your customers, narrow your focus, dominate your market Autor Treacy, Michael

The nature of marketing marketing to the swarm as well as the herd Autor Brymer, Chuck

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant Autor Kim, W. Chan

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Hospitality sales and advertising Autor Abbey, James R.

Analysis of equity investments valuation

Market segmentation conceptual and methodological foundations Autor Wedel, Michael

Market segmentation success making it happen! Autor Dibb, Sally 1963-

Segmentation strategies for hospitality managers target marketing for competitive advantage Autor Morritt, Ronald M.

Consumer behaviour in Asia Autor Schutte, Hellmut