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Niche marketing 60 success stories di Nagashima, Soichiro

The discipline of market leaders choose your customers, narrow your focus, dominate your market di Treacy, Michael

The nature of marketing marketing to the swarm as well as the herd di Brymer, Chuck

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Blue ocean strategy how to create uncontested market space and make the competition irrelevant di Kim, W. Chan

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Hospitality sales and advertising di Abbey, James R.

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Market segmentation conceptual and methodological foundations di Wedel, Michael

Market segmentation success making it happen! di Dibb, Sally 1963-

Segmentation strategies for hospitality managers target marketing for competitive advantage di Morritt, Ronald M.

Consumer behaviour in Asia di Schutte, Hellmut