Handbook of strategic account management a comprehensive resource

Key customers how to manage them profitably Yazar: McDonald, Malcolm

Managing the big sale a relational approach to marketing strategies, marketing tactics and selling Yazar: Crosby, John V.

Manage globally, sell locally the art of strategic account management Yazar: Blackstone, A. Lee

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Key account selling new strategies for maximizing profit and penetration Yazar: Hanan, Mack