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Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services by O'Keefe, Steve 1959-

Table of Contents

Social media strategy marketing and advertising in the consumer revolution by Quesenberry, Keith A. 1971-

New perspectives on E-commerce by Schneider, Gary P.

Destination image attributes from Youtube travel shows the case of La Union, Philippines by Ordona, Jovan Stanley, Pallasigui, Francis Lorenz

Viral video marketing for tourism destinations by Villa, Maria Valerie R.

Ogilvy on advertising in the digital age by Young, Miles

Cases in e-commerce by Rayport, Jeffrey F.

Www.advertising by Adams, Richard

Ballad of the bamboo a rhetorical analysis of the Facebook posts of the 43rd International Bamboo Organ Festival by Tagle, Johannes Felice P.

Abstract

Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin