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Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services 由 O'Keefe, Steve 1959-

Table of Contents

Social media strategy marketing and advertising in the consumer revolution 由 Quesenberry, Keith A. 1971-

New perspectives on E-commerce 由 Schneider, Gary P.

Destination image attributes from Youtube travel shows the case of La Union, Philippines 由 Ordona, Jovan Stanley, Pallasigui, Francis Lorenz

Viral video marketing for tourism destinations 由 Villa, Maria Valerie R.

Ogilvy on advertising in the digital age 由 Young, Miles

Cases in e-commerce 由 Rayport, Jeffrey F.

Www.advertising 由 Adams, Richard

Ballad of the bamboo a rhetorical analysis of the Facebook posts of the 43rd International Bamboo Organ Festival 由 Tagle, Johannes Felice P.

Abstract

Humanizing big data marketing at the meeting of data, social science and consumer insight 由 Strong, Colin