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Direct and interactive marketing 著者: Sargeant, Adrian

Interactive marketing the future present

Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising 著者: Jaffe, Joseph 1970-

Interactive services marketing 著者: Fisk, Raymond P.

E-shock 2000 : the electronic shopping revolution strategies for retailers and manufacturers 著者: De Kare-Silver, Michael

Openness and authenticity in a digital world. 著者: Dimacali, Susan

Interactive publishers handbook 著者: Palumbo, Paul

Services marketing an interactive approach 著者: Fisk, Raymond P., Grove, Stephen J. (Stephen John) 1950-, John, Joby 1957-

Cybermarketing your interactive marketing consultant

Journal of research in interactive marketing.

Available for UP System via Emerald eJournals Premier.