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Risk taking and information handling in consumer behavior

The Japanese consumer an alternative economic history of modern Japan di Francks, Penelope 1949-

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Consumer marketing strategies.

Marketing and consumption in modern Japan di Usui, Kazuo

User research a practical guide to designing better products and services di Marsh, Stephanie

All India consumer expenditure survey.

Needs, rights, and the market di Levine, David P. 1948-

Behavioral science foundations of consumer behavior di Cohen, Joel B

Psychology and conssumer affairs di Blum, Milton L

Psychology and consumer culture the struggle for a good life in a materialistic world