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Cesar E.A. Virata School of Business, University of the Philippines
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Search Results - Cesar E.A. Virata School of Business, University of the Philippines
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Cesar E.A. Virata School of Business, University of the Philippines
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Risks, rewards, and responses towards a risk-aversion model of brand loyalty
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Ilano, Arturo Benedicto M.
Published 2016
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Celebrities as human brands an inquiry on stakeholder-actor co-creation of brand identities
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Centeno, Dave
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Differentiating among major Philippine toothpaste brands a logit modelling approach
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Gutierrez, Ben Paul B.
Published 2005
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CAMPUS
Diliman
3
DATABASE
Union Catalog (Buklod)
3
UNIT LIBRARY
Cesar E.A. Virata School of Business
3
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
3
SUBJECT
Brand name products
Brand choice
1
Celebrities
1
Consumer behavior
1
Customer loyalty
1
Identity psychology
1
Interviews
1
Management
1
Marketing
1
Product management
1
see all ...
AUTHOR
Centeno, Dave
1
Gutierrez, Ben Paul B.
1
Ilano, Arturo Benedicto M.
1
RESOURCE TYPE
Book
3
LANGUAGE
English
3
TUKLAS
: UP Libraries' Resource Discovery Tool
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