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  1. 1

    The participation game by Cohen, Norty

    Published 2017
    Book

    The participation game
  2. 2

    "Kapuso vs. Kapamilya" application of duplication of purchase law in media by Ilano, Arturo Benedicto

    Published 2015
    Book

    "Kapuso vs. Kapamilya" application of duplication of purchase law in media
  3. 3

    Filipino consumers more brand loyal than global peers, Nielsen study finds by Lucas, Daxim L.

    Published in Philippine Daily Inquirer (2013)
    Article

    Filipino consumers more brand loyal than global peers, Nielsen study finds
  4. 4

    The duplication of purchase law a review of the literature by Ilano, Arturo M.

    Published 2011
    Book

    The duplication of purchase law a review of the literature
  5. 5

    Brand failures the truth about the 100 biggest branding mistakes of all time by Haig, Matt

    Published 2011
    Book

    Brand failures the truth about the 100 biggest branding mistakes of all time
  6. 6

    Value creation the power of brand equity by Neal, William D. (William Douglas) 1943-

    Published 2008
    Book

    Value creation the power of brand equity
  7. 7

    Value creation the power of brand equity by Neal, William D. (William Douglas) 1943-

    Published 2008
    Book

    Value creation the power of brand equity
  8. 8

    Exploring brand personality congruence measurement and application in the casual dining restaurant industry by Asperin, Amelia Estepa

    Published 2008
    Get full text
    Electronic Resource

    Exploring brand personality congruence measurement and application in the casual dining restaurant industry
  9. 9

    Beyond the brand why engaging the right customers is essential to winning in business by Winsor, John 1959-

    Published 2004
    Book

    Beyond the brand why engaging the right customers is essential to winning in business
  10. 10

    Beyond the brand why engaging the right customers is essential to winning in business by Winsor, John 1959-

    Book

    Beyond the brand why engaging the right customers is essential to winning in business

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