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The effects of search, experience and credence attributes on brand choice por Rusli, Martinus S.

Essays on celebrity endorsements human and cultural branding in consumer markets por Centeno, Dave De Guzman

Differentiating major Philippine shampoo brands a quantitative study por Gutierrez, Ben Paul B.

Differentiating among major Philippine toothpaste brands a quantitative study por Gutierrez, Ben Paul B.

Beyond branding how savvy marketers build brand equity to create products and open new markets por Marconi, Joe

The economics of quality, grades, and brands por Bowbrick, Peter

Brand-consciousness and how it affects the sales of the local clothing industry 1950-1995 por Pangilinan, Kathrina Asuncion L.

Consumer's perceptions of brand origin in relation to apparel quality por Santiago, Dianna Marisse U.

Branded por Williams, Gareth 1966-

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations por Dato-on, Mary Conway

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