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  1. 1

    Evaluating media by Wolfe, Harry Deane 1901-

    Published 1966
    Book

    Evaluating media
  2. 2

    Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association by Bogart, Leo, ed

    Published 1966
    Book

    Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association
  3. 3

    Measuring advertising readership and results by Starch, Daniel 1883-

    Published 1966
    Book

    Measuring advertising readership and results
  4. 4

    Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view by Schyberger, Bo W:son, 1927-

    Published 1965
    Book

    Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view

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