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Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photogr...
by
Jefkins, Frank William
Published 1973
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12
Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photogr...
by
Jefkins, Frank William
Published 1973
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13
Promotion a behavioral view
by
Boyd, Harper W.
Published 1967
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CAMPUS
Diliman
7
Baguio
3
Tacloban
2
Olongapo
1
DATABASE
Union Catalog (Buklod)
13
UNIT LIBRARY
Cesar E.A. Virata School of Business
3
UP Baguio Main Library
3
College of Mass Communication
2
School of Economics
2
UP Tacloban Library
2
College of Education
1
College of Engineering Library II
1
College of Social Work & Community Development
1
Diliman Main Library: Social Sciences Section
1
Institute of Small Scale Industries
1
School of Urban and Regional Planning
1
UP Diliman Extension Program in Olongapo
1
UP Diliman Extension Program in Pampanga
1
see all ...
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
9
P - Language and Literature
2
T - Technology
1
SUBJECT
Advertising
Communication
Brand name products
4
Branding (Marketing)
4
Leadership
4
Reputation
4
Social aspects
3
Audio-visual equipment
1
Digital signage
1
Economic development
1
Journalistic ethics
1
Marketing
1
Mass media
1
Methodology
1
Moral and ethical aspects
1
Multimedia communications
1
Public relations
1
Sales promotion
1
Salesmen and salesmanship
1
see all ...
AUTHOR
Bates, Sandra M.
4
Jefkins, Frank William
2
Tanaka, Keiko
2
Asian Federation of Advertising Associations
1
Bobbitt, Randy 1955-
1
Boyd, Harper W.
1
Levy, Sidney J. 1921-
1
Lundström, Lars-Ingemar
1
Press Foundation of Asia
1
see all ...
RESOURCE TYPE
Book
13
LANGUAGE
English
13
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