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SUBJECT:
Advertising
UNIT LIBRARY:
Graduate Resource Center
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SUBJECT:
Advertising
UNIT LIBRARY:
Graduate Resource Center
Search Results - Irwin
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Essentials of contemporary advertising
by
Arens, William F.
,
Schaefer, David H.
,
Weigold, Michael F. 1958-
Published 2009
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Contemporary advertising
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Arens, William F.
Published 2004
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3
Promotional strategy managing the marketing communications process
by
Engel, James F.
,
Warshaw, Martin R.
,
Kinnear, Thomas C. 1943-
Published 1979
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CAMPUS
Baguio
3
DATABASE
Union Catalog (Buklod)
3
UNIT LIBRARY
Graduate Resource Center
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
3
SUBJECT
Advertising
Management
1
Marketing
1
AUTHOR
Arens, William F.
2
Engel, James F.
1
Kinnear, Thomas C. 1943-
1
Schaefer, David H.
1
Warshaw, Martin R.
1
Weigold, Michael F. 1958-
1
RESOURCE TYPE
Book
3
LANGUAGE
English
3
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