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LANGUAGE:
English
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AND
College of Fine Arts
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LANGUAGE:
English
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AND
College of Fine Arts
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Marketing
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Grewal, Dhruv
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Levy, Michael 1950-
Published 2010
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Marketing the core
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Kerin, Roger A.
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Hartley, Steven W.
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Rudelius, William
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Computers, communications, and information
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Hutchinson, Sarah E.
Published 2000
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Management information systems for the information age
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Haag, Stephen
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Marketing creating value for customers
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Churchill, Gilbert A.
Published 1995
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Introduction to advertising and promotion an integrated marketing communications perspective
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Belch, George E. (George Eugene)
Published 1995
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Promotional strategy managing the marketing communications process
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Engel, James F.
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Kennear, Thomas C.
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Warshaw, Martin R.
Published 1994
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Contemporary advertising
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Bovee, Courtland L.
Published 1986
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CAMPUS
Diliman
8
DATABASE
Union Catalog (Buklod)
8
UNIT LIBRARY
Cesar E.A. Virata School of Business
College of Fine Arts
Asian Institute of Tourism
1
College of Social Work & Community Development
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
6
Q - Science
1
T - Technology
1
SUBJECT
Marketing
4
Advertising
3
Information technology
2
Communication in marketing
1
Computers
1
Management
1
Management information systems
1
Sales promotion
1
Telecommunication systems
1
see all ...
AUTHOR
Arens, William F.
1
Belch, George E. (George Eugene)
1
Belch, Michael A.
1
Bovee, Courtland L.
1
Churchill, Gilbert A.
1
Cummings, Maeve
1
Dawkins, James
1
Engel, James F.
1
Grewal, Dhruv
1
Haag, Stephen
1
Hartley, Steven W.
1
Hutchinson, Sarah E.
1
Kennear, Thomas C.
1
Kerin, Roger A.
1
Levy, Michael 1950-
1
Peter, J. Paul
1
Rudelius, William
1
Sawyer, Stacey C.
1
Warshaw, Martin R.
1
see all ...
RESOURCE TYPE
Book
8
LANGUAGE
English
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