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Basic marketing by Miranda, Gregorio S.

Principles of marketing by Kotler, Philip

Marketing management : a planning approach by Hughes, George David

Introduction to marketing by Lynch, Richard L

Marketing communications by Coulson-Thomas, COlin J.

Consumer behavior & marketing strategy by Peter, J. Paul

MKTG9 by Lamb, Charles W.

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Fundamentals of marketing by Stanton, William J.

Marketing research an applied approach by Kinnear, Thomas C. 1943-