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Advertising promotion supplemental aspects of integrated marketing communications
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Shimp, Terence A.
Published 2000
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Advertising campaign strategy a guide to marketing communication plans
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Parente, Donald
Published 2000
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Advertising campaign strategy a guide to marketing communication plans
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Advertising, promotion, and supplemental aspects of integrated marketing communications
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Shimp, Terence A.
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Shimp, Terence A.
Published 1997
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Promotion management & marketing communications
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Shimp, Terence A.
Published 1993
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