Marketing strategy a decision-focused approach by Walker, Orville C., Mullins, John W.

Publisher description
Table of contents only

Consumer behavior & marketing strategy by Peter, J. Paul

Marketing by Grewal, Dhruv

Services marketing integrating customer focus across the firm by Zeithaml, Valarie A.

Applications in basic marketing clippings from the popular business press. by Perreault, William D.

Strategic marketing management cases by Cravens, David W.

Basicengrk.

Marketing strategy planning and implementation by Walker, Orville C.

Marketing management a strategic approach with a global orientation by Boyd, Harper W.

Strategic marketing management cases by Cravens, David W.