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RESOURCE TYPE:
Book
UNIT LIBRARY:
College of Social Work & Community Development
SUBJECT:
Management
AND
Marketing
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RESOURCE TYPE:
Book
UNIT LIBRARY:
College of Social Work & Community Development
SUBJECT:
Management
AND
Marketing
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Strategic marketing
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Cravens, David W.
Published 2009
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Marketing planning a workbook for marketing managers
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Dibb, Sally 1963-
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Market-driven management strategic and operational marketing
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Lambin, Jean-Jacques, 1933-
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Marketing management an Asian perspective
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Market-driven management using the new marketing concept to create a customer-oriented company
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New product development managing and forecasting for strategic success
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Thomas, Robert J.
Published 1993
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Marketing management
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Shapiro, Benson P.
Published 1985
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CAMPUS
Diliman
7
DATABASE
Union Catalog (Buklod)
7
UNIT LIBRARY
College of Social Work & Community Development
Cesar E.A. Virata School of Business
4
Technology Management Center
2
Asian Institute of Tourism
1
College of Home Economics
1
UP Diliman Extension Program in Pampanga
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
7
SUBJECT
Management
Marketing
Consumer satisfaction
1
Decision making
1
Forecasting
1
New products
1
Planning
1
see all ...
AUTHOR
Chumpitaz, Ruben
1
Cravens, David W.
1
Dibb, Sally 1963-
1
Dolan, Robert J.
1
Kotler, Philip
1
Lambin, Jean-Jacques, 1933-
1
Piercy, Nigel F.
1
Quelch, John A.
1
Schuiling, Isabelle 1962-
1
Shapiro, Benson P.
1
Simkin, Lyndon 1961-
1
Thomas, Robert J.
1
Webster, Frederick E.
1
see all ...
RESOURCE TYPE
Book
LANGUAGE
English
7
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