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RESOURCE TYPE:
Book
UNIT LIBRARY:
College of Fine Arts
SUBJECT:
Advertising
AND
Communication in marketing
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RESOURCE TYPE:
Book
UNIT LIBRARY:
College of Fine Arts
SUBJECT:
Advertising
AND
Communication in marketing
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Advertising and promotion an integrated marketing communications perspective
by
Belch, George E. 1951-
,
Belch, Michael A.
Published 2015
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Integrated advertising, promotion, and marketing communications
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Clow, Kenneth E.
Published 2002
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Advertising and promotion an integrated marketing communications perspective
by
Belch, George E. (George Eugene)
Published 2001
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Introduction to advertising and promotion an integrated marketing communications perspective
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Belch, George E. (George Eugene)
Published 1995
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Advertising and communication management
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Ray, Michael L.
Published 1982
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International marketing communications
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Roth, Robert F.
Published 1982
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CAMPUS
Diliman
6
DATABASE
Union Catalog (Buklod)
6
UNIT LIBRARY
College of Fine Arts
Cesar E.A. Virata School of Business
4
Asian Institute of Tourism
3
College of Mass Communication
2
UP Diliman Extension Program in Pampanga
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
6
SUBJECT
Advertising
Communication in marketing
Sales promotion
3
Advertising media planning
1
Marketing
1
AUTHOR
Belch, Michael A.
3
Belch, George E. (George Eugene)
2
Baack, Donald
1
Belch, George E. 1951-
1
Clow, Kenneth E.
1
Ray, Michael L.
1
Roth, Robert F.
1
see all ...
RESOURCE TYPE
Book
LANGUAGE
English
6
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