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RESOURCE TYPE:
Article
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AUTHOR:
Gutierrez, Ben Paul B.
SUBJECT:
Marketing communication
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RESOURCE TYPE:
Article
UNIT LIBRARY:
Cesar E.A. Virata School of Business
AUTHOR:
Gutierrez, Ben Paul B.
SUBJECT:
Marketing communication
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In-store media how effective are they?
by
Gutierrez, Ben Paul B.
Published in
Philippine Management Review
(2008)
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CAMPUS
Diliman
1
DATABASE
Index to Philippine Periodicals (IPP)
1
UNIT LIBRARY
Cesar E.A. Virata School of Business
YEAR OF PUBLICATION
From:
To:
SUBJECT
Marketing communication
AUTHOR
Gutierrez, Ben Paul B.
RESOURCE TYPE
Article
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