Essentials of marketing a marketing strategy planning approach by Cannon, Joseph P., Perreault, William D. Jr, McCarthy, E. Jerome

Hospitality and travel marketing by Morrison, Alastair M.

Hospitality marketing principles and practices by Gursoy, Dogan, Bowie, David, Buttle, Francis

Business marketing by Bajao, Grayfield T., Osorno, Rene D.

Advertising media planning a brand management approach by Kelley, Larry D. 1955-, Dobias, Lisa, Sheehan, Kim Bartel 1958-, Koranda, David E.

Marketing by Kerin, Roger A., Hartley, Steven W.

Marketing by Kerin, Roger A., Hartley, Steven William

Brief Contents

Managing visitor attractions

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS by Mesquita, José Marcos Carvalho de, Kostelijk, Erik

Marketing management by Kotler, Philip, Keller, Kevin Lane 1956-, Chernev, Alexander