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CLASSIFICATION:
H - Social Science
SUBJECT:
Marketing research
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Methodology
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Research
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CLASSIFICATION:
H - Social Science
SUBJECT:
Marketing research
AND
Methodology
AND
Research
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Using qualitative research in advertising strategies, techniques, and applications
Published 2012
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The practice of market and social research an introduction
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McGivern, Yvonne
Published 2003
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The practice of market and social research an introduction
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McGivern, Yvonne
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Qualitative research methods in public relations and marketing communications
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Daymon, Christine 1952-
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Using qualitative research in advertising strategies, techniques, and applications
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The search for a method focus groups and the development of mass communication research
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Morrison, David E.
Published 1998
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CAMPUS
Diliman
5
Tacloban
1
DATABASE
Union Catalog (Buklod)
6
UNIT LIBRARY
College of Mass Communication
5
UP Tacloban Library
1
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
SUBJECT
Marketing research
Methodology
Research
Qualitative research
3
Advertising
2
Social sciences
2
Communication
1
Corporations
1
Focused group interviewing
1
Interviewing in sociology
1
Public relations
1
Sociology
1
see all ...
AUTHOR
McGivern, Yvonne
2
Morrison, Margaret A.
2
Daymon, Christine 1952-
1
Holloway, Immy
1
Morrison, David E.
1
RESOURCE TYPE
Book
6
LANGUAGE
English
6
TUKLAS
: UP Libraries' Resource Discovery Tool
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