Union Catalog (Buklod) 1,982

Cesar E.A. Virata School of Business 979 School of Economics 397 Main Library: Filipiniana Books Section 292 Asian Institute of Tourism 184 College of Home Economics 121 Technology Management Center 99 College of Mass Communication 87 UP Extension Program in Pampanga 61 Main Library: Social Sciences Section 50 College of Education 29 School of Statistics 23 School of Urban and Regional Planning 23 College of Fine Arts 22 School of Labor and Industrial Relations 22 College of Social Work & Community Development 21 National College of Public Administration and Governance 20 Asian Center 16 School of Library and Information Studies 12 Main Library: Info. Services & Instruction Section 11 College of Arts and Letters 9 College of Engineering Library I 9 College of Architecture 8 College of Engineering Library II 6 College of Law 6 National Center for Transportation Studies 5 Institute of Small Scale Industries 4 Main Library: Serials Section 3 Archaeological Studies Program 2 Center for Women's Studies 2 Institute of Islamic Studies 2 see all ...

H - Social Science

Marketing Management 380 Farm produce 105 Advertising 81 Economic aspects 74 Produce trade 49 Service industries 45 Decision making 42 Rice 39 Strategic planning 38 Consumer behavior 37 Brand name products 31 Marketing research 31 New products 30 Product management 30 Social aspects 28 Case studies 25 Mathematical models 25 Planning 25 Customer relations 24 Internet marketing 24 Vegetable trade 24 Customer services 23 Statistics 22 Sweet potatoes 22 Addresses, essays, lectures 21 Agriculture 21 Consumers 21 Marketing management 21 Export marketing 20 see all ...

Kotler, Philip 71 Armstrong, Gary 27 Philippines. Bureau of Agricultural Statistics 25 Lizarondo, Maura S. 20 Kerin, Roger A. 19 Peter, J. Paul 17 Lamb, Charles W. 15 American Marketing Association 14 Cravens, David W. 14 Kurtz, David L. 14 Stanton, William J. 14 Perreault, William D. 13 Lovelock, Christopher H. 12 Manto, J.M 12 McCarthy, E. Jerome 12 McDonald, Malcolm 12 Valdellon, Taciana C. 11 Vera Cruz, W.C 11 Mears, Leon Artemas 1907- 10 Opelanio, C.T 10 Pride, William M. 10 Walker, Orville C. 10 Boone, Louis E. 9 Medina, J.P 9 Valiente, A.M 9 Aaker, David A. 8 Donnelly, James H. 8 Ferrell, O.C 8 Guiltinan, Joseph P. 8 Hair, Joseph F. 8 see all ...

Book 1,841 Continuing Resource 97 Electronic Resource 23 Visual Material 15 Map 3 Music 3

English 1,978 Dutch 1 Filipino 1