Essentials of marketing a marketing strategy planning approach by Cannon, Joseph P., Perreault, William D. Jr, McCarthy, E. Jerome

Business marketing by Bajao, Grayfield T., Osorno, Rene D.

Advertising media planning a brand management approach by Kelley, Larry D. 1955-, Dobias, Lisa, Sheehan, Kim Bartel 1958-, Koranda, David E.

Marketing by Kerin, Roger A., Hartley, Steven W.

Marketing by Kerin, Roger A., Hartley, Steven William

Brief Contents

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS by Mesquita, José Marcos Carvalho de, Kostelijk, Erik

Marketing management by Kotler, Philip, Keller, Kevin Lane 1956-, Chernev, Alexander

Marketing by Baines, Paul 1973-, Rosengren, Sara, Antonetti, Paolo

Foundations of marketing by Pride, William M. 1942-, Ferrell, O. C.

Big data analytics applications in business and marketing by Chaudhary, Kiran, Alam, Mansaf