Principles of marketing by Kotler, Philip, Armstrong, Gary, Balasubramanian, Sridhar

Essentials of marketing a marketing strategy planning approach by Cannon, Joseph P., Perreault, William D. Jr, McCarthy, E. Jerome

Digital marketing by Arif, Ali

Advertising media planning a brand management approach by Kelley, Larry D. 1955-, Dobias, Lisa, Sheehan, Kim Bartel 1958-, Koranda, David E.

Business marketing by Bajao, Grayfield T., Osorno, Rene D.

Marketing concepts and strategies by Dibb, Sally 1963-, Simkin, Lyndon, Pride, William M., Ferrell, O.C

Marketing by Kerin, Roger A., Hartley, Steven William

Brief Contents

Marketing by Kerin, Roger A., Hartley, Steven W.

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS by Mesquita, José Marcos Carvalho de, Kostelijk, Erik

Marketing management by Kotler, Philip, Keller, Kevin Lane 1956-, Chernev, Alexander