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CLASSIFICATION:
H - Social Science
SUBJECT:
Marketing
AND
Consumer behavior
UNIT LIBRARY:
College of Mass Communication
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CLASSIFICATION:
H - Social Science
SUBJECT:
Marketing
AND
Consumer behavior
UNIT LIBRARY:
College of Mass Communication
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Consumer behavior and culture consequences for global marketing and advertising
by
Mooij, Marieke K. de 1943-
Published 2011
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Always on advertising, marketing and media in an era of consumer control
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Vollmer, Christopher
Published 2008
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The Ethical consumer
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Resisting McDonaldization
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CAMPUS
Diliman
4
DATABASE
Union Catalog (Buklod)
4
UNIT LIBRARY
College of Mass Communication
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Consumer behavior
Marketing
Capitalism
1
Consumers
1
Consumption (Economics)
1
Fast food restaurants
1
Franchises (Retail trade)
1
Industrial management
1
Internet marketing
1
Moral and ethical aspects
1
Psychology
1
Social responsibility of business
1
see all ...
AUTHOR
Harrison, Rob
1
Mooij, Marieke K. de 1943-
1
Newholm, Terry
1
Precourt, Geoffrey
1
Shaw, Deirdre
1
Smart, Barry
1
Vollmer, Christopher
1
see all ...
RESOURCE TYPE
Book
4
LANGUAGE
English
4
TUKLAS
: UP Libraries' Resource Discovery Tool
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