Marketing strategy a decision-focused approach 著者: Walker, Orville C., Mullins, John W.

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Services marketing integrating customer focus across the firm 著者: Zeithaml, Valarie A.

Marketing 著者: Kerin, Roger A.

Essentials of marketing a marketing strategy planning approach 著者: Perreault, William D.

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Marketing strategy a decision-focused approach 著者: Walker, Orville C.

Marketing management knowledge and skills 著者: Peter, J. Paul

Marketing strategy a decision-focused approach 著者: Walker, Orville C. Jr

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