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CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
UNIT LIBRARY:
Technology Management Center
AND
College of Mass Communication
SUBJECT:
Management
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CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
UNIT LIBRARY:
Technology Management Center
AND
College of Mass Communication
SUBJECT:
Management
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New products management
by
Crawford, C. Merle 1924-
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Di Benedetto, C. Anthony
Published 2015
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How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them
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Aitchison, Jim
Published 2002
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Managing technological innovation
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Ettlie, John E.
Published 2000
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Qualitative methods in management research
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Gummesson, Evert 1936-
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Revolutionaries at Sony the making of the Sony PlayStation and the visionaries who conquered the world of video games
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Asakura, Reiji 1950-
Published 2000
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Marketing management an Asian perspective
Published 1999
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A manager's guide to wireless telecommunications
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Schneiderman, Ron
Published 1999
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CAMPUS
Diliman
7
DATABASE
Union Catalog (Buklod)
7
UNIT LIBRARY
College of Mass Communication
Technology Management Center
Cesar E.A. Virata School of Business
3
Asian Institute of Tourism
2
College of Education
2
National College of Public Administration and Governance
2
UP Diliman Extension Program in Pampanga
1
see all ...
YEAR OF PUBLICATION
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To:
CLASSIFICATION
H - Social Science
SUBJECT
Management
Action research
1
Advertising
1
Advertising campaigns
1
Advising
1
Brand name products
1
Business enterprises
1
Communication in marketing
1
Communication systems
1
Electronic games industry
1
History
1
Industrial management
1
Information
1
Marketing
1
New products
1
Participant observation
1
Research
1
Sony video games
1
Technological innovations
1
Technology
1
Wireless communication systems
1
see all ...
AUTHOR
Aitchison, Jim
1
Asakura, Reiji 1950-
1
Crawford, C. Merle 1924-
1
Di Benedetto, C. Anthony
1
Ettlie, John E.
1
Gummesson, Evert 1936-
1
Kotler, Philip
1
Schneiderman, Ron
1
see all ...
RESOURCE TYPE
Book
LANGUAGE
English
7
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