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Union Catalog (Buklod)
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Marketing across cultures
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Usunier, Jean-Claude
Published 2013
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CAMPUS
Diliman
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Union Catalog (Buklod)
UNIT LIBRARY
Cesar E.A. Virata School of Business
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H - Social Science
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Cross-cultural studies
Export marketing
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Intercultural communication
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International business enterprises
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Marketing
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Lee, Julie Anne
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Usunier, Jean-Claude
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English
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