Marketing management por Marshall, Greg W., Johnston, Mark W.

Marketing strategy a decision-focused approach por Walker, Orville C., Mullins, John W.

Publisher description
Table of contents only

Small business marketing for dummies por Lancaster, Paul, Schenk, Barbara Findlay

Essentials of marketing management por Lancaster, Geoffrey 1938-

Marketing management a customer-oriented approach por Clow, Kenneth E.

Malcolm McDonald on marketing planning understanding marketing plans and strategy por McDonald, Malcolm

Product development a structured approach to consumer product development, design, and manufacture

Marketing strategy por Fifield, Paul

The future of business Lawrence J. Gitman, Carl McDaniel. por Gitman, Lawrence J.

Global marketing a global-managerial approach por Perreault, William D.