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CLASSIFICATION:
H - Social Science
UNIT LIBRARY:
Technology Management Center
AUTHOR:
Lovelock, Christopher H.
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CLASSIFICATION:
H - Social Science
UNIT LIBRARY:
Technology Management Center
AUTHOR:
Lovelock, Christopher H.
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Services marketing people, technology, strategy
by
Wirts, Jochen
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Lovelock, Christopher H.
Published 2022
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Essentials of services marketing
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Wirtz, Jochen
Published 2012
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Services marketing in Asia managing people, technology, and strategy
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Services marketing in Asia managing people, technology and strategy
by
Lovelock, Christopher H.
Published 2002
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Managing services marketing, operations, and human resources
Published 1992
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CAMPUS
Diliman
5
DATABASE
Union Catalog (Buklod)
5
UNIT LIBRARY
Technology Management Center
Cesar E.A. Virata School of Business
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Service industries
5
Marketing
3
Professions
3
Management
2
Customer services
1
marketing
1
AUTHOR
Lovelock, Christopher H.
Chew, Patricia
1
Keh, Hean Tat
1
Wirts, Jochen
1
Wirtz, Jochen
1
Writz, Jochen
1
RESOURCE TYPE
Book
5
LANGUAGE
English
5
TUKLAS
: UP Libraries' Resource Discovery Tool
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