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UNIT LIBRARY:
UP Diliman Extension Program in Pampanga
CLASSIFICATION:
H - Social Science
DATABASE:
Union Catalog (Buklod)
SUBJECT:
Marketing
AND
Product management
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UNIT LIBRARY:
UP Diliman Extension Program in Pampanga
CLASSIFICATION:
H - Social Science
DATABASE:
Union Catalog (Buklod)
SUBJECT:
Marketing
AND
Product management
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Powerful products strategic management of successful new product development
by
Bean, Roger 1946-
Published 2000
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How to develop successful new products
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Patrick, Jerry
Published 1997
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Brandmaps the competitive marketing strategy game
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Chapman, Randall G.
Published 1994
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Managing new products competing through excellence
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Kuczmarski, Thomas 1951-
Published 1988
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CAMPUS
Pampanga
3
Diliman
1
DATABASE
Union Catalog (Buklod)
UNIT LIBRARY
UP Diliman Extension Program in Pampanga
Cesar E.A. Virata School of Business
1
YEAR OF PUBLICATION
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To:
CLASSIFICATION
H - Social Science
SUBJECT
Marketing
Product management
New products
3
Computer programs
1
Computer simulation
1
AUTHOR
Bean, Roger 1946-
1
Chapman, Randall G.
1
Kuczmarski, Thomas 1951-
1
Patrick, Jerry
1
Radford, Russell W.
1
RESOURCE TYPE
Book
4
LANGUAGE
English
4
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