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UNIT LIBRARY:
College of Mass Communication
SUBJECT:
Product management
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UNIT LIBRARY:
College of Mass Communication
SUBJECT:
Product management
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Branding governance a participatory approach to the brand building process
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Ind, Nicholas
Published 2007
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Retail product management buying and merchandising
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Varley, Rosemary 1959-
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Analysis for marketing planning
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Lehmann, Donald R.
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New product development what really works
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Gruenwald, George
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Innovation and new product marketing.
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Midgley, David F.
Published 1977
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CAMPUS
Diliman
5
DATABASE
Union Catalog (Buklod)
5
UNIT LIBRARY
College of Mass Communication
Technology Management Center
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
5
SUBJECT
Product management
Management
2
New products
2
Branding (Marketing)
1
Diffusion of inovations
1
Marketing
1
Retail trade
1
see all ...
AUTHOR
Bjerke, Rune
1
Gruenwald, George
1
Ind, Nicholas
1
Lehmann, Donald R.
1
Midgley, David F.
1
Varley, Rosemary 1959-
1
RESOURCE TYPE
Book
5
LANGUAGE
English
5
TUKLAS
: UP Libraries' Resource Discovery Tool
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