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The power of music how music affects the reception of 13 to 24 year-olds of selected Mcdonald's commercials
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Esguerra, Arianne Therese Manlapaz 1991-
Published 2014
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CAMPUS
Diliman
1 results
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DATABASE
Union Catalog (Buklod)
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UNIT LIBRARY
College of Mass Communication
YEAR OF PUBLICATION
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SUBJECT
Advertising
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Attitudes
Music in advertising
Public opinion
Television and youth
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Television commercials
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Television viewers
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AUTHOR
Avecilla, Victor C.
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Esguerra, Arianne Therese Manlapaz 1991-
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RESOURCE TYPE
Thesis
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LANGUAGE
English
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