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UNIT LIBRARY:
College of Mass Communication
LANGUAGE:
English
SUBJECT:
Advertising
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UNIT LIBRARY:
College of Mass Communication
LANGUAGE:
English
SUBJECT:
Advertising
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Advertising promotion supplemental aspects of integrated marketing communications
by
Shimp, Terence A.
Published 2000
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CAMPUS
Diliman
1
DATABASE
Union Catalog (Buklod)
1
UNIT LIBRARY
Cesar E.A. Virata School of Business
1
College of Mass Communication
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
1
SUBJECT
Advertising
Communication in marketing
1
Management
1
Marketing
1
AUTHOR
Shimp, Terence A.
1
RESOURCE TYPE
Book
1
LANGUAGE
English
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