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UNIT LIBRARY:
College of Mass Communication
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Communication in marketing
AND
Marketing
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UNIT LIBRARY:
College of Mass Communication
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Communication in marketing
AND
Marketing
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The First Integrated Marketing Communications Effectiveness Awards 2005 winning case studies
Published 2006
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Dictionary of marketing communications
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Govoni, Norman A. P.
Published 2004
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Advertising promotion supplemental aspects of integrated marketing communications
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Shimp, Terence A.
Published 2000
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The Handbook of international marketing communications
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International marketing communications
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Roth, Robert F.
Published 1982
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CAMPUS
Diliman
5
DATABASE
Union Catalog (Buklod)
5
UNIT LIBRARY
College of Mass Communication
Cesar E.A. Virata School of Business
1
College of Fine Arts
1
Diliman Main Library: Filipiniana Books Section
1
Technology Management Center
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Communication in marketing
Marketing
Advertising
4
Awards
1
Communication, International
1
Export marketing
1
Management
1
see all ...
AUTHOR
Govoni, Norman A. P.
1
Integrated Marketing Communications Effectiveness Awards
1
Kliatchko, Jerry Gamalinda
1
Monye, Sylvester O.
1
Roth, Robert F.
1
Shimp, Terence A.
1
RESOURCE TYPE
Book
LANGUAGE
English
5
TUKLAS
: UP Libraries' Resource Discovery Tool
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