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UNIT LIBRARY:
College of Mass Communication
AND
Technology Management Center
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Communication in marketing
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UNIT LIBRARY:
College of Mass Communication
AND
Technology Management Center
CLASSIFICATION:
H - Social Science
RESOURCE TYPE:
Book
SUBJECT:
Communication in marketing
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The First Integrated Marketing Communications Effectiveness Awards 2005 winning case studies
Published 2006
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How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them
by
Aitchison, Jim
Published 2002
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CAMPUS
Diliman
2
DATABASE
Union Catalog (Buklod)
2
UNIT LIBRARY
College of Mass Communication
Technology Management Center
Diliman Main Library: Filipiniana Books Section
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
SUBJECT
Advertising
2
Communication in marketing
Advertising campaigns
1
Advising
1
Awards
1
Brand name products
1
Management
1
Marketing
1
see all ...
AUTHOR
Aitchison, Jim
1
Integrated Marketing Communications Effectiveness Awards
1
Kliatchko, Jerry Gamalinda
1
RESOURCE TYPE
Book
LANGUAGE
English
2
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