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UNIT LIBRARY:
College of Home Economics
DATABASE:
Union Catalog (Buklod)
RESOURCE TYPE:
Book
SUBJECT:
Advertising
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UNIT LIBRARY:
College of Home Economics
DATABASE:
Union Catalog (Buklod)
RESOURCE TYPE:
Book
SUBJECT:
Advertising
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Brand/story cases and explorations in fashion branding
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Hancock, Joseph
Published 2016
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Fashion branding unraveled
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Hameide, Kaled K.
Published 2011
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Brand/story Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
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Hancock, Joseph
Published 2009
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What works in fashion advertising interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers
Published 1996
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Fashion advertising and promotion
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Diamond, Jay
Published 1996
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6
Fashion advertising & promotion
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Winters, Arthur A.
Published 1984
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Fashion advertising & promotion Instructors guide
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Winters, Arthur A.
Published 1984
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CAMPUS
Diliman
7
DATABASE
Union Catalog (Buklod)
UNIT LIBRARY
College of Home Economics
College of Mass Communication
2
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
7
SUBJECT
Advertising
Fashion
7
Brand name products
3
Fashion merchandising
3
Branding (Marketing)
2
Merchandising
1
Sales promotion
1
see all ...
AUTHOR
Goodman, Stanley 1907-
2
Hancock, Joseph
2
Winters, Arthur A.
2
Diamond, Ellen
1
Diamond, Jay
1
Hameide, Kaled K.
1
Winters, Peggy Fincher
1
see all ...
RESOURCE TYPE
Book
LANGUAGE
English
7
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