Contemporary advertising and integrated marketing communications

by Arens, William F., Weigold, Michael F. 1958-, Arens, Christian
Published 2013

Introduction to advertising and promotion an integrated marketing communications perspective

by Belch, George E. (George Eugene)
Published 1995

Contemporary advertising

by Arens, William F.
Published 1994

Promotional strategy managing the marketing communications process

by Engel, James F., Kennear, Thomas C., Warshaw, Martin R.
Published 1994

Contemporary advertising

by Bovee, Courtland L.
Published 1986