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UNIT LIBRARY:
College of Arts and Sciences Library
SUBJECT:
Advertising copy
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UNIT LIBRARY:
College of Arts and Sciences Library
SUBJECT:
Advertising copy
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Writing marketing copy to get results
by
Essinger, James
Published 1999
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Creative strategy in advertising
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Jewler, A. Jerome
Published 1998
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Write on target the direct marketer's copywriting handbook
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Stein, Donna Baier
Published 1997
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Which ad pulled best? 50 case histories on how to write and design ads that work
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Burton, Philip Ward 1910-
Published 1996
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5
Write like the pros using the secrets of ad writers and journalists in business
by
Bacon, Mark S.
Published 1988
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CAMPUS
Manila
5
DATABASE
Union Catalog (Buklod)
5
UNIT LIBRARY
College of Arts and Sciences Library
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
5
SUBJECT
Advertising copy
Advertising
1
Advertising layout and typography
1
Authorship
1
Business writing
1
Communication in marketing
1
English language -- Business English
1
Evaluation
1
Handbooks, manuals, etc
1
Sales
1
see all ...
AUTHOR
Bacon, Mark S.
1
Burton, Philip Ward 1910-
1
Essinger, James
1
Jewler, A. Jerome
1
Kemske, Floyd 1947-
1
Purvis, Scott C.
1
Stein, Donna Baier
1
see all ...
RESOURCE TYPE
Book
5
LANGUAGE
English
3
TUKLAS
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