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UNIT LIBRARY:
College of Arts and Sciences Library
SUBJECT:
Advertising
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UNIT LIBRARY:
College of Arts and Sciences Library
SUBJECT:
Advertising
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11
Advertising procedure study guide
by
Kleppner, Otto 1899-
Published 1983
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Advertising and communication management
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Ray, Michael L.
Published 1982
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13
Advertising planning, implementation & control
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Nylen, David W.
Published 1980
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Advertising creative communication with consumers
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Hepner, Harry Walker 11893-
Published 1964
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15
Advertising management text and cases
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Borden, Neil H.
Published 1959
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Manual for fundamentals of advertising
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Rowse, Edward J.
Published 1957
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17
Effective advertising
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Hepner, Harry Walker
Published 1949
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18
The consumerist manifesto advertising in postmodern times
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Davidson, Martin Peter 1960-
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CAMPUS
Manila
18
DATABASE
Union Catalog (Buklod)
18
UNIT LIBRARY
College of Arts and Sciences Library
University Library (Main)
1
YEAR OF PUBLICATION
From:
To:
CLASSIFICATION
H - Social Science
18
SUBJECT
Advertising
Communication in marketing
3
Marketing
2
Sales promotion
2
Social aspects
2
Advertising copy
1
Advertising media planning
1
Case studies
1
Catalogs
1
Evaluation
1
History
1
Motion pictures
1
Pictorial works
1
Popular culture
1
Social media
1
Target marketing
1
see all ...
AUTHOR
Arens, William F.
1
Borden, Neil H.
1
Bovaee, Courtland L.
1
Burton, Philip Ward 1910-
1
Butterfield, Leslie
1
Constantino, Ronald K.
1
Davidson, Martin Peter 1960-
1
De la Torre, Visitacion R.
1
Fowles, Jib
1
Greyser, Stephen A.
1
Hepner, Harry Walker
1
Hepner, Harry Walker 11893-
1
Kleppner, Otto 1899-
1
Lo, Ricardo F.
1
Nylen, David W.
1
Percy, Larry
1
Purvis, Scott C.
1
Ray, Michael L.
1
Rossiter, John R.
1
Rowse, Edward J.
1
Russell, Thomas 1941-
1
Shimp, Terence A.
1
Yang, Kenneth C. C.
1
see all ...
RESOURCE TYPE
Book
18
LANGUAGE
English
18
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